Synectics, from the Greek for “bringing different things into unified connection,” delivers a breakthrough approach to the elements and principles of design. This versatile resource can be used as a reference, art “workbook,” or inspirational tool.

n 224 pp., 267 ill., 30 c.

Table of Contents
Introduction
1. Behind Appearance: The Substructure of Design
2. Design and Synectics
3. Design and Signification
4. Color Gallery
5. Paradox, Humor and Prevarication
6. Change